1. Introduction to Strategic Management:
         (a) Meaning and Nature of Strategic Management.
         (b) Importance and Limitations of Strategic Management.
         (c) Strategic Intent – Vision, Mission, Goals and Values.
         (d) Strategic Levels in Organizations (Network, Corporate, Business and Functional).

2. Strategic Analysis: External Environment:
         (a) International and Macro Environment: PESTLE Analysis.
         (b) Defining the industry for analysis (Value Chain, PLC).
         (c) Porters Five Forces – Industry environment analysis.
         (d) Understanding customers and markets.
         (e) Competition in the industry.

3. Strategic Analysis: Internal Environment:
         (a) Understanding key stakeholders (Mendelow’s Model).
         (b) Strategic drivers (Industry & markets, Customers, Channels, Product & Services, Competitive Advantage).
         (c) The role of resources and capabilities.
         (d) Combining external and internal analysis (SWOT Analysis).
         (e) Gaining competitive advantage (Michael Porter’s Generic Strategies).

4. Strategic Choices:
         (a) Strategic Choices: Concentric, Conglomerate, Market Development, Product Development, Innovation, Horizontal integration, vertical                       integration, Turnaround, Divesture, Liquidation.
         (b) How to Develop Strategic Options:
               i. Ansoff’s Matrix
               ii. ADL Matrix
               iii. BCG Matrix
               iv. GE Matrix

5. Strategy Implementation and Evaluation:
         (a) Implementation: Formulation vs. Implementation Matrix, Linkages, and Issues.
         (b) Strategic Change through Digital Transformation.
         (c) Organization Structure (hard) and Culture (soft).
         (d) Strategic Leadership.
         (e) Strategic Control.
         (f) Strategic Performance Measures.